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Lesley Everett is recognised as a thought-leader and international authority on Personal Branding. She is a highly-rated and well-respected conference and keynote speaker, author, columnist and media personality.

She has a unique ability to inspire audiences with her special blend of professionalism and fun interaction. This, teamed with the directness that the subject requires, has resulted in an impressive international blue-chip and FTSE 100 client list, presenting to audiences across the globe.

I interviewed Lesley while she was in New York promoting her new book, "DROP DEAD BRILLIANT: Dazzle in the Workplace with Confidence and Panache."

SHOW NOTES

- Introduction of Lesley Everett and her personal branding concept.

- How'd you come up with the title?

- What inspired you to write this book?

- Who are some of your clients, Lesley?

- What works most effectively for them?
-
- Is making a "first impression" really that important?

- What are the key elements for making a good "first impression"?
     - A good handshake.
     - Be truly interested in the person you're talking to.

- How should we use the your action plan?
     - Get clarity.
     - Get feedback.

- How important is personal branding when it comes to a strong corporate brand?

- How do you brand yourself as the CEO?

- Is it hard to develop personal branding skills?

- Build on your strengths.

- It's about more than just nice clothes.

- How professional does your voice sound?

- How important is grooming in regards to personal branding?

- Color matching can make you look sharper.

- What are your thoughts about "casual Friday?"

- Getting it right improves your credibility.

- How do you want to project your personal brand?

- Is accessorizing important? What about shoes?

- Watches and pens make a statement. Make your own color ink.

- What should people take with them after reading your book?

- Where can we get your book? AMAZON.



Lesley's website: www.lesleyeverett.com/

For more information, visit: www.findanexpertonline.com.

I interviewed Margo about marketing, and specifically about her new book, "Street-Smart Advertising: How to Win the Battle of the Buzz."

SHOW NOTES

- Who is the audience you are trying to reach with this new book?

- How long did it take to write?

- How will people use your book?

- A springboard to new ideas.

- What are the mistakes made by enterpreneurs?
- strategy
- positioning
- branding
- slogan

- Spell-check your message.

- What is the Battle of the Buzz?

- What is the best weapon to use in the battle?

- Engaging the consumer. Entertain your prospect.

- Consumer-created content.

- Turning the book into a webinar.

- New site for "Street-Smart Marketing"

- New 6-CD set.

- Up-coming webinar.
- typography
- campaign strategy
- interactivity
- self-promotion
- innovation

- New book about the relationship between art director and copywriter, "Collaborative Copy & Design".

- Two DVDs in production
- Street-Smart Advertising- A Live Session
- Soaring, not Just Flying

- Mental Peanut Butter CD
- branding techniques that stick
- catch your attention
- slogans, logos

- Where can we get your books, CDs, DVDs?
- websites-
- www.unlocktheblock.com
- www.street-smartadvertising.com

- How much does it cost to join in your webinars?

- Self-promotion
- Slinky giveaway
- innovative ideas
- keychain with silver car, whistle, flashlight


Close- Let's talk again when the next book comes out.

Margo's website: www.street-smartadvertising.com

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